Ben Alford is a specialised equipment finance broker with over 12 years of experience helping SMEs and start-ups secure the assets they need to grow. He is known for finding solutions where traditional banks see obstacles, working with business owners who require flexible and strategic funding pathways. Ben looks beyond rigid lending criteria to understand each business and structure finance that supports real commercial outcomes.

His focus is on delivering tailored finance strategies that strengthen businesses for the long term. Backed by deep industry insight and a genuine commitment to each client’s vision, Ben provides the financial foundation needed to move forward with confidence and momentum.

With over 15 years of experience in the automotive industry, Eoin has built his career by combining a genuine passion for vehicles with deep financial expertise. Starting on the ground floor of the industry, he naturally evolved into a specialist role supporting SMEs with the finance they need to acquire vehicles and equipment essential for growth. His approach goes beyond standard transactions, focusing on understanding each business and structuring finance solutions that align with long-term commercial goals.

Outside of work, he maintains an active lifestyle through Hyrox training and beach runs with his two Border Collies. While he holds an ambitious dream of one day competing at Rod Laver Arena, for now he channels that drive into delivering strong results for his clients and their balance sheets.

Andrew brings 13 years of finance experience across the UK and Australia and a background most brokers don’t have.
He started his career on the front lines of high-street banking in the UK, working his way up to Bank Manager. That means he understands how lenders think, what they’re looking for, and where deals can come unstuck, long before he crossed to the other side of the table.

After three years in mortgage broking in the UK, David relocated to Australia and has spent the past three years helping clients navigate the local lending landscape. Whether you’re buying your first home, refinancing, or structuring something more complex, he brings the kind of experience that turns a complicated process into a clear one.

Karen is the reason deals don’t fall over.
As Broker Support Officer at Be Proactive Finance, she manages the critical behind-the-scenes work that keeps every loan moving, from the first inquiry through to final settlement and beyond. While brokers focus on finding the right solution, Karen makes sure the process behind it runs without a hitch.
Her attention to detail is the kind clients feel without always seeing. She’s across every stage of the loan lifecycle, managing lender relationships, keeping all parties informed, and making sure nothing slips through the cracks, right through to loan maturity.

For clients, that means fewer surprises and a smoother experience. For the brokers she supports, it means they can do their best work knowing the process is in good hands.